Simplifying B2B Sales
The story behind iSEEit
The world of sales is changing. Buyers are more cautious and informed than ever, sales cycles are getting more complex, and salespeople are expected to deliver more, with fewer resources. And as if that wasn’t challenging enough, the tools we give our salespeople to do their job often make things even more difficult. Applications that are complicated, cumbersome, and require so much manual work to keep updated that they become a burden for an already overworked sales force.
Our founder, Rizan Flenner, was a sales manager for over fifteen years, for some of Europe’s and North America’s largest software companies, where he kept using sales tools that drove him and his salespeople crazy.
Here’s Rizan in his own words:
“How is it possible that we as sales, are in the 21st century but our software still works like something from the last millennium? This is taking so much of our time and energy… there has to be a better way. But there wasn’t. Nothing I found was designed with salespeople in mind. So I got together with Martin and Pierre, and we decided to do it ourselves.”