According to Neil Rackham, 87% of sales training content is lost after 30 days. How can you stop this loss of investment? Are there better ways to improve sales performance and knowledge?
I’m sure you’ve experienced this before: your employer spends hundreds of thousand of dollars to get all customer-facing sales reps together and ‘brainwash’ you on the latest product updates, sales techniques and SOX-compliance rules.
You spend 10 hours a day in a room with no daylight, using your breaks to make return calls to your clients and prepare your forecast by Friday, only to come back the next day (maybe a little hung-over from a night at the bar) and repeat the whole thing.
By Monday morning, you’re lucky if you remember about half of what was covered. And, according to a study by Neil Rackham, 87% of what you learned is lost within thirty days!