What is Lead Qualification and How to Properly Qualify Leads on Salesforce
Are your salespeople complaining about not getting enough qualified leads although the marketing team is seemingly flooding the pipeline with leads which are most probably untouched?
This has always been a big topic when it comes to sales. I have personally witnessed many discussions between Marketing Directors and Sales Leaders on the quality of the leads. While Sales accuse Marketing of handing over “bad” leads, wasting precious time and energy, Marketing complains about a slow-moving and incomplete follow up on the generated leads, which sink all the marketing $ spent. Who is right in this argument?
We investigated this matter and found out that both parties were actually right.
Read on and find out more as we shed some light on
- What is Lead Qualification?
- What are Qualified Leads?
- Why Companies Struggle to Qualify Leads
- How to Qualify Leads Effectively in Salesforce
What is Lead Qualification?
Lead qualification is a process where marketing and sales teams come together to define the stages in a sales funnel needed to convert a prospect into a paying customer. This is what should happen in an ideal world of course. In reality, it is a constant blame game between sales and marketing. This happens due to the difference in definition between 2 different types of “qualified leads” – Marketing Qualified Leads and Sales Qualified Leads.
What Are Qualified Leads?
Early in the sales funnel, a prospect would most likely be exposed to information about the solution through downloading marketing material, reading blogs, social media, joining webcasts or visiting conventions and fares. These leads which first enter the sales funnel are known as Marketing Qualified Leads. These Marketing Qualified Leads will then continue to be nurtured by the marketing team though various marketing activities.
As the prospect is being nurtured and continues to move further down the sales funnel, the prospect may discover a potential solution to their problem. At this point, Marketing Qualified Leads become Sales Qualified Leads, which are then handed over to the sales teams, who will be able to address the prospect’s decision criteria and process. This would hopefully lead the prospect to make a purchase, bringing them to the end of the sales funnel.
Why Do Companies Still Struggle to Qualify Leads?
In most cases, it’s the way these leads are being qualified.
In many companies, the lead qualification process is either handled by an inexperienced and young inside sales team, or an outsourced business development agency motivated by a bonus payment for handing over “qualified” leads. This results in the generation of ill-qualified leads which get handed over to the sales team regardless.
This creates frustration among sales reps who end up spending too much time chasing prospects who are in fact not ready yet, which ultimately leads to sales people cherry picking leads. This results in a situation where some leads get followed up on while others get left untouched.
With high lead generation costs and a low conversion rate of real deals hitting the forecast, executives start questioning the effectiveness of the sales process as a result.
Effective Lead Qualification on Salesforce
This is where iSEEit can come in to bridge the gap. Good leads are like gold nuggets and iSEEit strives to help qualify your deals accurately in order to filter those out at an early stage, all within Salesforce.

Lead Qualification on Salesforce
What iSEEit’s Native Salesforce Lead Qualification Feature Brings to The Table:
- Better qualify leads for your inside sales reps by using a fully configurable, step by step qualification checklist based on industry best practices.
- The lead qualification score lets you know how “hot” the lead is, giving you the insight to convert them into sales qualified leads or opportunities.
- Seamlessly handover the leads from inside- to field sales without any information loss as the data gathered during the lead qualification process will be reflected on the opportunity as well.
- Metrics such as iSEEit’s Lead Qualification Score and the conversion rate linked to the lead source help marketing teams determine which campaigns actually generate the best ROIs.
Ready to start qualifying leads with iSEEit? Click the button below to find out more
SAlesFunnels has been made with the plan to make it simpler for you to sell items and services on the web. And the entirety of that while expanding conversion rates and expanding income and benefit. And all of that while maximizing conversion rates and increasing revenue and profit.
Thank you for sharing this. Such an honor to went here.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
casino olympe: olympe casino avis – casino olympe
kamagra oral jelly: kamagra en ligne – Acheter Kamagra site fiable
kamagra livraison 24h: kamagra pas cher – Kamagra Oral Jelly pas cher
Cialis sans ordonnance 24h: Cialis sans ordonnance 24h – cialis prix tadalmed.shop
pharmacie en ligne france livraison internationale Livraison rapide Pharmacie sans ordonnance pharmafst.shop
http://pharmafst.com/# pharmacie en ligne france livraison belgique
Tadalafil achat en ligne: cialis sans ordonnance – Acheter Viagra Cialis sans ordonnance tadalmed.shop
п»їpharmacie en ligne france: Medicaments en ligne livres en 24h – pharmacie en ligne france livraison internationale pharmafst.com
pharmacie en ligne fiable: trouver un mГ©dicament en pharmacie – pharmacie en ligne france pas cher pharmafst.com
acheter mГ©dicament en ligne sans ordonnance pharmacie en ligne france livraison internationale Pharmacie sans ordonnance pharmafst.shop
https://kamagraprix.shop/# Acheter Kamagra site fiable
Kamagra pharmacie en ligne: kamagra 100mg prix – kamagra 100mg prix
Acheter Cialis 20 mg pas cher: cialis generique – Cialis en ligne tadalmed.shop
Cialis en ligne: cialis generique – cialis generique tadalmed.shop
Tadalafil 20 mg prix sans ordonnance Tadalafil achat en ligne Tadalafil 20 mg prix sans ordonnance tadalmed.com
http://pharmafst.com/# pharmacie en ligne
Pharmacie sans ordonnance: pharmacie en ligne sans ordonnance – pharmacie en ligne france fiable pharmafst.com
kamagra en ligne: kamagra gel – kamagra oral jelly
Cialis sans ordonnance 24h: Cialis sans ordonnance pas cher – Cialis generique prix tadalmed.shop
pharmacie en ligne livraison europe: pharmacie en ligne livraison europe – vente de mГ©dicament en ligne pharmafst.com
https://pharmafst.shop/# Pharmacie Internationale en ligne
Achat Cialis en ligne fiable Cialis sans ordonnance pas cher cialis prix tadalmed.com
acheter kamagra site fiable: kamagra gel – kamagra pas cher
cialis sans ordonnance: Cialis generique prix – Tadalafil 20 mg prix sans ordonnance tadalmed.shop
Kamagra Commander maintenant: achat kamagra – Acheter Kamagra site fiable
http://kamagraprix.com/# Kamagra pharmacie en ligne
Cialis generique prix: Achat Cialis en ligne fiable – Cialis sans ordonnance pas cher tadalmed.shop
Kamagra pharmacie en ligne: kamagra pas cher – Kamagra Commander maintenant
pharmacie en ligne sans ordonnance: pharmacie en ligne sans ordonnance – pharmacie en ligne sans ordonnance pharmafst.com
https://tadalmed.shop/# Tadalafil achat en ligne
kamagra oral jelly kamagra 100mg prix Achetez vos kamagra medicaments
Tadalafil achat en ligne: Cialis sans ordonnance 24h – Tadalafil 20 mg prix en pharmacie tadalmed.shop
pharmacie en ligne pas cher: pharmacie en ligne – Achat mГ©dicament en ligne fiable pharmafst.com
vente de mГ©dicament en ligne: Livraison rapide – п»їpharmacie en ligne france pharmafst.com
https://kamagraprix.com/# achat kamagra
Acheter Kamagra site fiable: kamagra 100mg prix – kamagra en ligne
Acheter Viagra Cialis sans ordonnance cialis sans ordonnance Tadalafil 20 mg prix en pharmacie tadalmed.com
acheter mГ©dicament en ligne sans ordonnance: pharmacie en ligne sans ordonnance – pharmacie en ligne pas cher pharmafst.com
kamagra pas cher: kamagra en ligne – Acheter Kamagra site fiable
https://tadalmed.shop/# Tadalafil 20 mg prix sans ordonnance
pharmacie en ligne fiable: Livraison rapide – pharmacies en ligne certifiГ©es pharmafst.com
acheter kamagra site fiable kamagra en ligne kamagra gel
kamagra pas cher: Kamagra pharmacie en ligne – kamagra gel
pharmacie en ligne france pas cher: Livraison rapide – Pharmacie sans ordonnance pharmafst.com
acheter mГ©dicament en ligne sans ordonnance: pharmacie en ligne pas cher – pharmacie en ligne pharmafst.com
https://pharmafst.com/# Pharmacie sans ordonnance
kamagra 100mg prix: kamagra oral jelly – kamagra oral jelly
https://kamagraprix.com/# achat kamagra
Acheter Cialis 20 mg pas cher: Cialis sans ordonnance 24h – Cialis sans ordonnance 24h tadalmed.shop
Acheter Viagra Cialis sans ordonnance: cialis generique – Tadalafil 20 mg prix en pharmacie tadalmed.shop
https://pharmafst.shop/# vente de mГ©dicament en ligne
trouver un mГ©dicament en pharmacie: Medicaments en ligne livres en 24h – pharmacie en ligne avec ordonnance pharmafst.com
kamagra livraison 24h: Kamagra pharmacie en ligne – Kamagra Oral Jelly pas cher
http://kamagraprix.com/# kamagra oral jelly
Achat mГ©dicament en ligne fiable: Meilleure pharmacie en ligne – pharmacie en ligne france livraison belgique pharmafst.com
Kamagra Commander maintenant: acheter kamagra site fiable – Kamagra Oral Jelly pas cher
Cialis en ligne Acheter Cialis Cialis en ligne tadalmed.com
kamagra 100mg prix: kamagra gel – kamagra oral jelly
Cialis generique prix: Acheter Viagra Cialis sans ordonnance – Achat Cialis en ligne fiable tadalmed.shop
https://tadalmed.shop/# cialis sans ordonnance
kamagra oral jelly: Achetez vos kamagra medicaments – Acheter Kamagra site fiable
Acheter Cialis 20 mg pas cher: Tadalafil achat en ligne – cialis prix tadalmed.shop
indian pharmacy india pharmacy mail order Online medicine home delivery