“The signal is the truth. The noise is what distracts us…

If you’ve ever tried to implement a structured sales process, then I’m sure at some point you’ve heard your reps bash against it. It doesn’t work. The client isn’t complying with it. It’s too complex. And so on… Here is a list of the 4 most common objections to your sales process and how to handle them, so you can do everything you can to boost your team’s overall performance.