What Are the Most Popular CRMs for Sales Teams?

August 22, 2024/166 Comments/in Productivity /by Ernest Nah

Looking for the right CRM can be overwhelming. Especially if you’re in sales, and it’s your responsibility to keep the system up to date.

Whether you’re part of a brand-new SMB or a well-established enterprise-level company, each CRM is going to offer you and your sales team a different set of tools to work with.

Because we at iSEEit don’t shy away from discussing our competitor’s strengths and weaknesses, we’ve compiled and reviewed a list of eight of the most popular CRMs for sales teams:

Salesforce
Microsoft Dynamics CRM
SugarCRM
Zoho CRM
Sage CRM
Base CRM
Oracle Siebel
Netsuite CRM

Salesforce

The original and still the standard in CRM, Salesforce has been around since 1999 and boasts over 100,000 customers.

It offers an impressive degree of customization and scalability, making it the choice thousands of mid-sized and enterprise-level companies.

The customization is a double-edge sword, however, as the more SF gets customized, the more sales people have to fill out an ever-growing list of fields, and the more your company has to rely on an expensive admin team to keep it running.

There is a mobile version of Salesforce, but App Store reviews are polarized (you either love it or hate it).

Pros

Comprehensive set of features
Able to customize just about every aspect of the program
Ability to expand its functionality through add-ons and 3^rd party apps
Integrates with a lot of other well-known platforms

Cons

Requires a lot of manual updating and maintenance
Weak out-of-the-box reporting, requires expensive customization
Outdated field-based interface
Robust mobile tool is missing

Cost: Up-front costs are standard, with the basic package starting at $25/user per month and the performance package coming in at $300/user per month. However, once you factor in the extra customization and maintenance fees that most companies will need, you could be looking at at least 10X that amount.

Microsoft Dynamics CRM

Microsoft Dynamics CRM underwent a pretty serious overhaul for its latest version, with an interface modeled after Windows 8 (which can be a good or bad thing, depending on how you feel about Windows 8).

It’s extremely customizable, allowing it to scale to large enterprise teams and growing mid-size companies.

It is available both as a cloud-based service or as an on-premise installation, and has a mobile version as well (another love-it-or-hate-it app, based on reviews).

Pros

Strong integration with other Microsoft apps
Wide range of features and functionality
In-depth customization possible
Improved navigation (compared to earlier versions)

Cons

Costs of customization mount up quickly
Complex custom reporting
Can require a dedicated staff to maintain
Mobile app isn’t fully featured

Cost: From $30/user per month for their basic up to $200/ user per month for the enterprise plan. Again, in order to customize and maintain, companies may need to spend hundreds of thousands of dollars.

Sugar CRM

Sugar CRM is an affordable choice for smaller to mid-size businesses. It’s an open-source solution, making it (relatively) easy to customize to your organization’s needs, but anything beyond the basics is going to require some cash.

Sugar is user-friendly and has a dedicated community behind it, so support is usually never an issue. However, there are numerous complaints that it crashes more often than other systems.

Available in both cloud-based and on-premise versions, it also has a mobile version for both iOS and Android.

Pros

Affordable
Easy set-up
Compatible with many other platforms
Large support community
Good out-of-the-box reporting

Cons

More than just basic customization requires higher costs
Can only export reports to .csv format
Crashes more often than other CRMs

Cost: From $35/user per month for their basic up to $150/ user per month for the enterprise plan.

Zoho CRM

Zoho is one of the lowest-priced, full-featured CRMs out there. It’s geared towards small- and medium-sized businesses.

Zoho is completely cloud-based and is part of a larger suite of business applications that include campaigns, reporting, and productivity. It also has strong integration with Google Apps.

Its low cost (free up to 3 users) is a big plus for small sales teams just starting out.

Its mobile app is pretty standard, without any bells or whistles.

Pro

Very affordable for smaller companies
Easy to get up and running
Good integration with outside apps

Cons

Not as many features as more expensive CRMs
Lots of reported issues with their support
Not a good choice for enterprise or global businesses

Cost: Free for teams with less than three users (stripped down version), $12/user per month for their standard plan, up to $35/ user per month for the enterprise plan.

Sage CRM

Sage is another well-known name in the CRM industry and is an affordable solution for mid- to large-size companies. (They also sell Sage ACT!, another popular CRM, which we’ve left out because of its lack of sales functionality).

Sage CRM can handle large amounts of client data and has high potential for customization, though it’s also known for its steep learning curve and lack of automation.

It’s available both on-premise and on the cloud, and integrates strongly with the Sage family of products (e.g. Sage Accounting and Sage ERP).

There is also a mobile app available.

Pros

Affordable mid-sized solution
Strong integration with other Sage products
Can handle large amounts of information

Cons

Steep learning-curve
Difficult to generate custom reports
Requires lots of manual updating

Cost: Sage has a single pricing tier of $45/ user per month for their cloud version.

Base CRM

Base is another affordable newcomer that has been recognized for its fresh, clean interface and ease-of-use.

Geared towards small- and medium-sized businesses, it has strong integration with a number of other useful apps and comes with a built-in calling and text feature, making it good for sales people on the go.

However, enterprise sales teams may find its features a bit lacking.

You can get it as a cloud-based solution or install it locally, and its mobile app is very easy to use.

Pros

Well-designed for mobile use
Clean, easy to use interface
Nice features for on-the-go sales people
Affordable for many smaller to mid-sized teams

Cons

Limited functionality for larger companies
Lack of in-depth reporting
Very limited functionality at the basic plan

Cost: $15/user per month for the basic, $125/user per month for enterprise (however, you have to sign up for the $45/user per month for basic sales functionality such as forecasting and task automation).

Oracle Siebel

Oracle actually has five separate CRM systems that it offers (which is what happens when you have billions of dollars for acquisitions).

To keep things simple, we’ll focus on Siebel, Oracle’s first entry into the CRM market.

Siebel is designed for large, enterprise-level companies that need a seriously comprehensive solution. But that comprehensiveness comes with a cost, as a standard Siebel implementation takes extensive planning and up to 3-6 months to realize.

Once in place though, it gives access to a huge amount of customer information.

To be honest though, it’s interface looks like it hasn’t changed since 1999.

Pros

Handles wide range of enterprise-level operations
Highly customizable
Enough customer data to make the NSA nervous

Cons

Expensive
Weak automation, requires lots of manual work
Extremely outdated, complex interface
Custom reporting requires a dedicated IT team

Cost: The Siebel pricing list runs 24 pages, with numerous features, tools and services hitting the five- to six-figure range. So basically, if you don’t have a NASA-level budget, you can scratch this one off of your list.

Netsuite CRM

Netsuite is yet another big player in the CRM industry, with extended functionality that branches out into inventory control, e-commerce activity, and human resources.

Because of the big budget it requires to truly tailor it to your company’s needs, Netsuite lends itself more towards mid-sized to enterprise-level businesses.

User feedback regarding its interface isn’t so hot.

Pros

Highly customizable
Wide range of functionality
In-depth reporting
Additional Netsuite apps cover wide range of business needs

Cons

Expensive
Requires its own full-time administrator to make it do what you need
Numerous complaints regarding its UI

Cost: Netsuite is not very transparent with it’s pricing, (we found it only on a 3^rd party site). Their Basic package starts at $79/user per month, but the full range functionality brings up the costs, with many companies paying up to $1500-$3500/user per month.

Conclusion

So there you have it. Depending on your needs and the size of your sales team, any one of these CRMs might be right for you.

Do your homework, and always remember to keep the final cost in mind. Any CRM that requires extensive customization will end up with very large, very hidden costs.

We also recommend going in-depth with their free trials. The most important thing is that you end up with something that your sales team will actually use.