If you’ve ever worked with the MEDDIC sales process, then I’m sure you’ll never want to live without it. It’s simple and clear, focused on the fundamentals of sales and very effective.
I’ve personally had crazy growth rates of 50% and higher in times where my competitors were experiencing negative growth. However, MEDDIC only works if you and your team live it. As great as it is, it could be even more effective.
Here are some issues with MEDDIC that we’ve identified and how to address them.