What is MEDDIC and why use it?

What does MEDDIC mean? 

The MEDDIC sales methodology is a widely used sales process which has been designed to help sales teams achieve their goals in a structured and efficient manner. It is a comprehensive approach to sales that involves a series of steps and checks. These ensure that sales deals are moving forward and are on track to close. The acronym MEDDIC stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.


Sales Deal The MEDDIC methodology provides a framework for sales teams to follow, which helps to ensure that all the critical aspects of a sales deal are considered and addressed. By following the MEDDIC process, sales teams can identify and qualify potential deals. Furthermore, it helps understanding the pain points of their prospects. This enables them to provide a customized solution that addresses the specific needs of each client. This makes the sales process more effective and efficient.


Another key advantage of the MEDDIC methodology is that it helps sales teams to focus on the most important aspects of a sales deal. By focusing on the decision criteria and the decision process, sales teams can prioritize their efforts and resources. This can then further help to maximize the chances of closing a deal. It increases the chances of success, while reducing the time and effort required to close a deal.

Why implement MEDDIC in your sales team? 

Sales TeamOne of the reasons why every sales team should implement the MEDDIC methodology into Salesforce is that it provides a consistent and structured approach to sales. This ensures that all sales deals are being handled in the same manner. Hereby, the sales team is following a consistent process. This consistency can further help to improve the accuracy and reliability of the sales pipeline. It can provide valuable insights into the sales process, allowing sales teams to identify areas where improvements can be made.

To conclude…

The MEDDIC sales methodology is a powerful tool that can help sales teams increase their chances of success and improve the efficiency of their sales process. By following the MEDDIC process, sales teams can better understand their prospects, prioritize their efforts, and close more deals. The integration of the MEDDIC methodology into Salesforce can help providing a consistent and structured approach to sales, making it a valuable tool for any sales team.


Also, don’t forget to check out How The P Got Into MEDDICC. After finishing reading, you can also download our PDF of a Paper Process Checklist. This will help you close deals faster in the future!





1 reply
  1. Marija Mitrovic
    Marija Mitrovic says:

    Hello Rinus!

    Thank you for the heads up. The link should work now, I guess there was some sort of bug.
    Happy reading! Kindly let us know if there should be any more issues.

    Kind regards


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