Some Tips for the Right Sales Attitude

Cultivate the opportunity

  • Determine if the opportunity is worth the investment of time
  • Hypothesize about new ways to engage the customer
  • Infer the scope of the opportunity on the basis of limited information about the customer

Asses the customer’s receptivity to insight

  • Make informed assumptions about the customer and its needs
  • Identify atypical sources of information about the customer and its assumptions
  • Exercise patience in order to allow an opportunity to develop

Challenge the customer’s thinking

  • Judge when best to engage key decision makers and other stakeholders
  • Adapt the approach in order to generate buy-in
  • Asses the worthiness of the pursuit on the basis of the customer’s reaction

Build consensus

  • Tailor responses to stakeholder’s highly varied objections and reactions
  • Creatively determine ways to revive stalled deals
  • Encourage and arm key stakeholders to influence detractors

Close the deal

  • Asses the buying group’s understanding of what differentiates the solution from the alternatives
  • Know when to stand firm or acquiesce in negotiation
  • Identify negotiation points beyond terms and conditions

 

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