The Hidden Cost of CRM (or What Happens When You Manage Your Sales Process on Word Docs and Spreadsheets)
Here’s how we discovered that the CRM we were using at a large software company was costing us over $400,000 a year in lost time. Back in 2010, I had one of the worst experiences of my entire sales career: It was 4 o’clock in the morning, and we were still working on the top Read More